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LOVE Rockford is an event to build an awareness of the dozens of social service and medical programs available in the community and create the opportunity for residents to connect to those who are appropriate to meet their needs.

In Rockford, as in other communities, many of the social service providers and health organizations have moved away from the center of the city and are scattered throughout the city. This geographical change has created a huge barrier for many to access medical care and community resources which would improve their quality of life, and the lives of their family members.

Over 23% of Rockford residents had an income below the poverty level in 2019, which was 51.8% greater than the poverty level of 11.5% across the entire state of Illinois. One in 5 people experience mental illness, with one in 25 people live with a serious mental illness, such as bipolar disorder, schizophrenia, or chronic depression.

LOVE Rockford removes many of the barriers that prevent impoverished residents from linking to needed medical organizations and social service agencies. During this four-hour event, individuals and families will be introduced to various representatives to determine which providers will assist and support them.

While the major focus of LOVE Rockford is providing access to resources, education, and services, this event also addresses immediate and essential needs onsite, including food, clothing, bike repair, and haircuts.